Merchandising for the point of sale: the different solutions by Profilpas to give the idea of the visual effect of a product
Up until a few years ago, the profiles were considered functional elements used to solve technical problems of floors and coverings, such as the thermal expansion of the materials or the presence of sharp corners of coverings or steps. However, over the years, the importance of their decorative role has arisen: indeed, these elements can make a room a design and well-finished space thanks to their shapes, finishes and colours.
Consequently, there has been a real evolution of the expository needs and, therefore, of the same merchandising for the point of sale. Having a tool which offers, shows and represents a product in all its shapes and finishes exhaustively means not only creating the perfect condition to increase sales, but also giving the idea of the visual effect to professionals and end users.
For this reason, Profilpas has developed different solutions for the merchandising for the point of sale: a series of tools intended for showrooms, such as counter displays, sample boards, boxes, cylinders, bunches and floor displays. Moreover, Profilpas offers modular solutions to create customizable corners based on the available space: from a capacious samples drawer to the cabinets with showcases for the exhibition of design products.